Suggested time: 60 min.
What if you only have a few moments to spark someone’s interest in your product or service, say the time it takes to ride with them in an elevator?
Having a brief, persuasive speech ready to go can make sure what you share is memorable and tells what is unique about your product. A good elevator pitch should last no longer than 15 to 40 seconds.
Resources
Pen and paper
Elevator pitch proforma
Follow these steps
Step 1: Explain
Explain what your product or service does. Focus on the problems it solves and how it helps people.
Step 2: Facts
Add a small fact or statistic from your research if it helps here.
Step 3: Uniqueness
Identify what makes your product or service unique.
Step 4: Engage
Prepare an open question to engage your audience and involve them in the conversation. A good question will have them consider your idea as a possible solution for them.
Step 5: Practise
Practise your pitch in front of the mirror and to other people. Make sure it excites you. They might not remember the content but they’ll remember your passion.